On March 30, Disney Store will celebrate the opening of its award-winning new concept store in Atlanta’s Perimeter Mall. The first newly-designed store to open in 2011, the interactive shopping destination offers magical experiences for Disney fans of all ages.

DISNEY STORE CELEBRATES GRAND OPENING OF NEWLY-DESIGNED STORE IN ATLANTA

Special Appearance by Jodi Benson, Atlanta resident and legendary voice of Ariel from Disney's "The Little Mermaid"

PASADENA, Calif., - On March 30, Disney Store will celebrate the opening of its award-winning new concept store in Atlanta's Perimeter Mall. The first newly-designed store to open in 2011, the interactive shopping destination offers magical experiences for Disney fans of all ages. Disney Store's new design aims to deliver the best 30 minutes of a child's day through immersive experiences including a Disney Princess Castle with Magic Mirror, Translucent Magical Trees, Disney?Pixar CARS-branded Ridemakerz custom car building experience and the Disney Store Theatre, featuring the latest in Disney entertainment. Atlanta resident and legendary voice of Ariel from Disney's The Little Mermaid, Jodi Benson, will join the celebration and "unlock imagination" for the first time at the new Disney Store.

"The magic and wonder of Disney is captured within the unique experiences that await families at Disney Store," said Paul Gainer, senior vice president of Disney Store North America. "More than a store, we've created a destination where we will bring Disney stories to life every day for Atlanta families."

The Atlanta store joins the growing list of newly-designed stores already opened around the world, including a location in New York's Times Square.
In 2011, Disney Store will open newly-designed stores in six new North American markets, including Canada and Puerto Rico, and stores in three new European countries, including Denmark, Belgium and the Republic of Ireland.

With each new store opening in 2011, Disney Store will donate 10 percent of the first day's sales to the Make-A-Wish Foundation in the United States.

To find a Disney Store location, guests can visit www.DisneyStore.com/storelocator or call (866) 902-2798. Guests can also sign up for email alerts at www.DisneyStore.com/Updates , become a fan on www.facebook.com/DisneyStore or follow us on Twitter www.twitter.com/DisneyStore to stay connected to your favorite destination.

For more information, please visit www.disneyconsumerproducts.com/press/us

ABOUT DISNEY STORE
The Disney Store retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. Disney Store is the retail merchandising arm of Disney Consumer Products, the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney brand to merchandise. Disney Store carries high-quality products, including exclusive product lines that support and promote Disney's key entertainment initiatives and characters. Disney Store opened its first store in Glendale, California and, in doing so, originated the themed retail business model. There are currently more than 200 Disney Store locations in North America; more than 40 Disney Store locations in Japan; and more than 100 Disney Store locations in the United Kingdom, France, Spain, Ireland, Italy and Portugal, plus online stores www.DisneyStore.com and www.disneystore.co.uk. Each Disney Store location offers a magical shopping experience that can only be delivered by Disney, one of the world's largest and most successful entertainment companies. For more information, please visit www.disneyconsumerproducts.com/press/us/disneystore or follow us at www.facebook.com/DisneyStore and www.twitter.com/DisneyStore.
# # #
Media Contacts:

Stephanie Giles Marisa Martinez
Allied Integrated Marketing Disney Store North America
(404) 975-4200 (626) 773-5375
sgiles@alliedim.com marisa.l.martinez@disney.com